When your customers leave a review of your business on Google, the information they provide is valuable for two reasons: it will encourage other customers to do business with you, and their feedback can help you improve your business.
So how can you collect more of these precious nuggets from your customers? By making it EASY for them to leave reviews!
Ask them to leave a review
It’s totally acceptable to encourage or ask your customers to leave reviews. Follow our best practices and send them an email that will:
Thank them for their business.
Let them know how much their opinion and feedback mean to your business.
Ask if they would do you a favour and leave a review for your business.
Assure them that this is a really quick and simple process.
Provide them with a link that will take them directly to where they can write their review. (Keep reading to learn how to create your link!)
Provide a link for them—it's so simple
1. To create your link, go to Place ID Finder.
2. Enter your business name in the “Enter a location” field at the top of the map.
3. Click your business name when it appears in the list.
4. Copy your Place ID, which you'll see beneath your business name.
5. Paste your Place ID at the end of the following URL to create your link:
For our example, the link will end up looking like this:
The link you create is the link you will provide in your email when asking customers to leave a review for your business.
What happens once they click your link?
Once they receive your email and click the link, a window will appear in their browser asking them to sign in to their Google Account.
If they are already signed in, a window will appear that allows them to easily and instantly write a review.
They can rate your business, make a comment, and even add an image. These reviews will then appear next to your listing in Maps and Search, and will help your business stand out on Google.
Reply to ALL your customers' reviews! They've taken the time to do this for your business, and your acknowledgment is vital in ensuring they feel valued and appreciated.
Remember: It is against Google’s policy to solicit reviews from customers by offering incentives. That's why we send out a friendly email to customers after they've experienced our services, asking if they would do us a solid and review our business. We suggest you do the same.